Bronze vs. Silver
There are many things that are wonderful about being a Ravenclaw. We’re prized for our natural intelligence and respected for our level-headed sentiment. We have the benefit of being excluded from the tiresome Gryffindor vs. Slytherin rivalry, while neither are we subjected to the torment that Hufflepuffs have to regularly endure. But there is one particular thing about Ravenclaw that consistently sucks, and that is the unresolvable color battle.
Why the movie production team chose to randomly change one of the Hogwarts house’s color schemes, we may never know. What we do know, though, is that merchandise for Ravenclaws has run into the troubling issue of which color scheme to follow: the book’s blue and bronze or the movie’s blue and silver. This, of course, is a problem that Not Literally has run into as well.
Let’s say right up front that Not Literally has officially chosen blue and silver as our supported Ravenclaw color scheme. Any and all Ravenclaw merchandise that we will be producing in the foreseeable future will be following that color scheme. That’s not to say that we will never produce merchandise in blue and bronze, but don’t hold out for it. Before you start huffing and frowning, Ravenclaw traditionalists, give us a chance to explain why we’ve made this choice.
Reason #1: Most of the merch is already in blue and silver.
We are aware that this, at first, sounds silly, but if you think about it from the perspective of Not Literally as a video production company, you can hopefully understand that we need to choose a color scheme that will be easy to costume. For example, Alivan’s provides the majority of our school uniform costuming, and their merchandise is all available in blue and silver. If we require Ravenclaw crest banners, Ravenclaw scarves, Ravenclaw sweaters, Ravenclaw socks, Ravenclaw vests, Ravenclaw robes, Ravenclaw ties, all of these things are most conveniently and easily available to us in blue and silver.
Reason #2: There are far more whiners on the other side.
There are already a multitude of you who are anywhere from irritated to infuriated about Not Literally’s color choice, but I promise there would be a billion times more people complaining if we had chosen blue and bronze. Why? Well, to be quite frank, a huge number of the people who view our videos are only sort of Harry Potter fans. Hardcore fans, as awesome as they are, make up probably only about 20-30% of our viewership. What that means is that while we will have a few dozen people complaining about the blue/silver, if we made a Ravenclaw pride video all in blue and bronze, 70-80% of our viewers would be confused because they’ve either only seen the movies, or don’t remember the few mentions of Ravenclaw colors that are in the books. Now picture our frustration when every third video comment is about the colors. Now picture us smashing our laptops repeatedly against the sharp corner of the kitchen table. Now picture us doing the same with our heads. Do you want that for us? No, I thought not.
Reason #3: By necessity, many Ravenclaws have already made the switch.
I know I’m not the only Ravenclaw who very early on grew frustrated with the color debacle. I am a merch-happy sort of fan—I love to own things related to the fandoms I love—so I took the easy way out and just switched over to blue/silver. All of the personal Ravenclaw merchandise I own is in blue and a silver. And I know I’m not the only one. There are a lot of Ravenclaws who wanted to be able to enjoy things like the Wizarding World of Harry Potter, and the official movie merchandise.
Now, I know that you guys are still out there, protesting. “Why not offer both?” you cry out in anguish. Well, as I’m sure you are all well aware, in this society we have to pay for goods. I know, it sucks. Ugh. What you may not be aware of is that most screen printing companies have a minimum purchase requirement for printing. In plain English, what this means for sales is: we will lose money unless we have twice as many Ravenclaw purchasers as other houses. To order two separate Ravenclaw color combinations, we will need to order twice the Ravenclaw merchandise than we would for any other house. Since we do not find that we have an abundance of Ravenclaw fans in comparison to the other houses, producing twice the Ravenclaw merchandise doesn’t make any sense. To put it simply, we don’t have the capital available to us to make the base investment required to produce two different color combinations.
Please understand: we didn’t pick blue and silver because we like it better, or because we hate the books, or because we wanted to upset Ravenclaw traditionalists. The reasons we chose the colors we chose are all practical reasons based in good business sense. And isn’t that just so Ravenclaw of us? ;D